Attention, Shoppers: Store Is Tracking Your Cell
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Attention, Shoppers: Store Is Tracking Your Cell
by Spidubic Mon Jul 15, 2013 1:44 pm
Attention, Shoppers: Store Is Tracking Your Cell
"Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones."
"Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones."
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Re: Attention, Shoppers: Store Is Tracking Your Cell
by gale force Mon Jul 15, 2013 3:51 pm
Sounds like an invasion of privacy to me. I do know that there isn't much left in this technological world.
gale force- Posts : 901
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